Morning ‘Dew” to take on Coffee?
While coffee, tea, and juice are typically the morning beverages of choice, Mountain Dew is hoping that what people really want for breakfast is soda. Pepsico Inc. has created a new drink, which it has dubbed a “sparkling juice beverage,” in an attempt to take advantage of the A.M. market.the new morning beverage is called Kickstart. It will come in two varieties, Orange Citrus and Fruit Punch. Mountain Dew is marketing the beverage as having fewer calories than a typical soda and less caffeine than your average energy drink. The company is also clear that Kickstart doesn’t contain any of the dubious energy drink ingredients that continue to raise health concerns. Mountain Dew will roll out Kickstart nationwide on February 25.