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Rihanna Unleashes Her Demons in ‘What Now’ Video

Forget about the pole, paper and throne. Rihanna goes minimal for her latest video, ‘What Now.’

The Bajan songstress clearly wants all the attention on her emotion and lyrics in this new visual, doing away with all the frills she had in ‘Pour It Up.’ While she doesn’t lose the sex appeal, Rihanna aims for monochrome while wearing a black outfit that shows her fading in and out like a ghost. She also dons a white silk dress, jerking and twisting around in what looks like a room in a pysch ward.

The staccato video cuts and contemporary dance movements give her the look of someone who’s clearly lost her mind. There’s enough of a creepy feel that will make viewers feel uneasy while keeping their eyes fixed on the screen. By the visual’s end, RiRi needs a hug and someone to tell her everything will be all right. But after seeing those white talons she has for fingernails, proceed with caution.

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Rihanna Thrashes About in ‘What Now’ Video

Rihanna already set the stage for her ‘What Now’ video, saying it would be a little demented. It’s certainly eerie, with multiple, apparition-like RiRis dancing and thrashing about in a room, possessed by something we can’t quite explain.

Or maybe it’s something we don’t want to know more about.

The sexy singer is positioned both light-walled and dark-walled rooms, wearing a slip dress of the same color in each stark, plain dwelling. She contorts and twists her body like something else is inhabiting it as she switches between the dark and the light.

Who or what has gotten a hold of Rihanna? Is it love? An otherworldly spirit?

You decide.

But take a Dramamine first. All the quick-paced visuals and herky jerky action (and the animal kingdom scenes at the end) might make you a little nauseated.

Rihanna is the video’s only occupant, but she’s all we need. Plus, she had us thinking.

Next: See Rihanna's Best Coifs

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