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Solange Announces Role as Art Director, Creative Consultant for Puma

Solange has been a trailblazer in the fashion scene with her unique style and now she’s taking it to the next level. The R&B songbird has been named Art Director and Creative Consultant for Puma.

The 27-year-old singer made the announcement via Instagram and posted a photo of her latest creation for the sneaker brand. The Girls of Blaze Disc sneaker is a multicolor shoe inspired by the sights and sounds of Brazil. The kicks will launch in February 2014.

Here’s what she has to say about her new partnership with Puma:

After years of art directing my own projects and visuals ( music videos, photo shoots, album artwork, web content ect)…..I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!!

It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies.

Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic’s to present “GIRLS OF BLAZE” inspired by the sights and sounds of Brazil. I couldn’t be more excited about the result. The shit is wild, and come February I hope you will be just as in love as I am. The This has been a dream job, and the ride has just begun!”

Congrats, Solange.

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