Super Bowl Ad Featuring 9/11 Footage Ignites Controversy On Social Media

A commercial promoting tourism in Colonial Williamsburg courted controversy on social media during the Super Bowl by featuring video of the Sept. 11, 2001 attacks on the World Trade Center in reverse.
Immediately following it's airing, the commercial set Twitter on fire with users upset that 9/11 footage was used to promote tourism. Several hours later, Colonial Williamsburg released a statement that included:

'Our ad is meant to walk viewers backwards through time, challenging them to reflect on how our collective history and struggles shape who we are as Americans today. We cannot forget our sacrifices or our tragedies even as we celebrate our accomplishments. Colonial Williamsburg does not shy away from these difficult moments in our history because they have made us who we are just as surely as our many triumphs.'