will.i.am and Nicole Scherzinger Get Trippy in Leaked ‘Hoola Hoop’ Video
We estimate that exactly zero people will be disappointed by this clip for several reasons. 1. The song is ridiculously infectious. 2. will.i.am and Scherzinger’s faces are transformed into partial sugar skulls, thanks to a little digital magic. 3. The dancing.
The video begins with two masked men, one of whom asks, “Will, what the f—?” This intro line and the words “for approval only” emblazoned on the bottom of the clip are two reminders that this video was not for public consumption just yet.
The super-addictive tune is showcased by a psychedelic kaleidoscopic motif and plenty of hip-shaking moves, including some by the ex-Pussycat Doll herself. will.i.am demonstrates his cowboy sensibilities, and the video ends with a sign-off by the masked men: “You just got shocked by the gangsta-razzi.”
‘Hoola Hoop’ is featured on the hip-hop star’s new album, ‘#willpower,’ which is set to arrive on Oct. 15. Official singles from the LP include ‘T.H.E. (The Hardest Ever)’ featuring Jennifer Lopez and Mick Jagger, and ‘This Is Love’ featuring Eva Simons. However, a new promo track called ‘Reach for the Stars‘ was released earlier this week.