July 1 marked the beginning of the Name, Image and Likeness Era in college athletics. Players are now allowed to capitalize on the platforms they have built for themselves both on and off the playing fields. One aspect of NIL is that college athletes can sign with representation to help them broker deals to help them organize and maximize their opportunities.

According to Pete Thamel of Yahoo Sports, Alabama sophomore quarterback Bryce Young is signing with Creative Artists Agency (CAA) Football to help him with NIL marketing opportunities.

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CAA handles top talent in football, basketball, coaching, entertainment and many more fields. Young becomes the first Alabama player to announce a partnership with an agency to help with NIL opportunities.

Young is a former 5-star prospect out of well known high school Mater Dei in California. He was considered the No. 1 quarterback in the nation and the No. 2 overall prospect in the class of 2020.

He enrolled early with the Crimson Tide in 2020 but was robbed of having a spring practice or an A Day due to COVID-19. Young served as the backup for Mac Jones during Alabama's undefeated season in 2020. He appeared in nine games as a backup largely in charge of closing out the Crimson Tide victories. He passed for 156 yards on 13 completions with one touchdown pass

While leading the first team offense in the 2021 A Day Game Young completed 25-for-44 passes for 333 yards and one touchdown while leading his team to a win. Young is expected to lead the Tide to another strong season in 2021. Several sports books consider Young to be one of the favorites to win this season's Heisman Trophy.

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