Jodeci Take Their Talent to the Mountains in ‘Every Moment’ Video
A hot song in a cold place. That's the best way to describe Jodeci's new video for "Every Moment," the most recent single off their reunion album, The Past, The Present, The Future.
The Hype Williams-directed clip opens up with DeVante playing the piano in a snowy field. With ice-capped mountains in the background, K-Ci then appears and starts belting out the romantic lyrics.
The entire scene couldn't be prettier and it matches the beauty of the song perfectly. Jo-Jo and Dalvin don't appear until halfway through the video, but it works.
Giving each member a lot of individual camera type sets up a dramatic finale, when all four members stand together and croon. Despite the icy atmosphere, seeing all four guys together again should give you a warm, fuzzy feeling.
There's also a bevy of pretty ladies walking around sporting lingerie and furs, while the group lounges in a log cabin.
Overall, the video is classic Hype Williams. The all-white background he uses pops and it gives the visuals a stunning look.
As far as wardrobe, the fellas keep it pretty simple. Jo-Jo and K-Ci sport their usual performance attire of jeans and Timbs, while Dalvin rocks the same. DeVante goes with a more stylish look, wearing a white ensemble and a black, wide-brim hat.
The Past, The Present, The Future drops on March 31. Pre-order it now on iTunes.
Watch the foursome take their talents to the mountains above.
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