Popular Water Sold In Alabama Summons Demons Into The Bottles?

Is your water cursed?

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It looks like water. It tastes like water. But if you believe some critics of a popular water brand sold in Alabama, you might want to think twice before cracking open that skull-covered can.

Drinking water has been a hot topic in West Alabama, including discussions about whether fluoride is still added to our water and how much bacteria from fecal matter is actually present in our drinking water. That last topic alone will make most people choose to buy bottled water, or canned water in the case of the brand known as "Liquid Death."

Liquid Death has built an enormous brand around dark humor, heavy-metal imagery, and its tongue-in-cheek slogan, “Murder Your Thirst.” But the company's marketing has gone far beyond clever packaging.

Recently, a friend sent me a video of a very well-known and respected Pastor commenting on the brand and the questionable "dark activity" surrounding it. Check out the video here.

As a "Liquid Death" drinker myself, I was concerned and began searching the internet for any information about whether those accusations were true. What I found was interesting. In 2019, Liquid Death actually hired a person billed as a “witch doctor” to perform a curse over its water as part of a Halloween promotion called “Certified Cursed Liquid Death.” The campaign featured a ritual, incantations, and warnings about demons.

That wasn't the only time. The company has since incorporated witches, supernatural themes, and even a voodoo doll “activated by a real witch doctor” into its marketing. Is it real occult activity? The company says its outrageous campaigns are entertainment and humor. No evidence that drinking Liquid Death actually invites demons into your life.

But here's the question worth asking: Does intention matter if the imagery and message are still there? Maybe it's just brilliant marketing. Maybe it's tasteless marketing. Or maybe it's simply a reminder that, in today's advertising world, companies will go surprisingly far to get us to notice what they're selling.

After all, it's just water...Right?