New Gourmet Chip Cookies Shop Opens in Tuscaloosa This Weekend

The fast-growing Chip gourmet cookie delivery company is all set to open its first store in Alabama this weekend at Tuscaloosa's Midtown Village.

The sweets shop got started in Utah in 2016 by Sarah and Sean Wilson in 2016, who said the idea for the company was born out her own late-night pregnancy cravings for warm cookies in the middle of the night.

That yearning became a business plan, and Chip Cookies was delivering treats across Utah and Idaho not long after.

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Now, the company has grown to 17 locations in Utah, Idaho and has more than a dozen new stores planned across eight new states, including their first in Alabama.

That store opens this Saturday in Midtown Village, offering festivities and freebies from 5 p.m. to 10 p.m.

Chip's expansion into college towns across the country will be spearheaded by Ashley Hatch, a superstar in the National Women's Soccer League whose collegiate career at BYU in Utah made partnering with Chip a natural fit.

"We could not be more excited to finally get the folks in Tuscaloosa some Chip cookies!” said co-founder Sean Wilson. “We are thrilled to partner with Ashley Hatch and her incredible team. I see the same dedication and passion within them that led me to start Chip in the first place. We know they will bring the best possible experience and of course cookies to our newest customers in Tuscaloosa."

The new store opens in Midtown Village beside Ta underneath Planet Fitness in the former home of the Mathnasium education center.

"The newest addition for Midtown Village will offer gourmet cookies including both milk and semisweet chocolate chip, chilled sugar, their signature Biscoff chip, and a weekly rotating menu of seasonal goodies!" a spokesperson for the shopping center said. "Chip Cookies will also offer a cookie bar where you can craft your own cookie: pick your cherished cookie flavor, infuse it with unique flavors, frost it to perfection, crown it with a lavish bar of toppings, and dust it with the finished product."

They will also offer delivery service that will reportedly span all of Tuscaloosa and the surrounding areas.

“We are excited to add a new tenant to Midtown Village!” said Erik Shatz, Leasing Manager at Crawford Square Real Estate Advisors. “We believe this addition will be a wonderful asset to the community, and we look forward to seeing the smiles their cookies bring to visitors’ faces.”